Australia (July 17, 2013): According to Frost & Sullivan’s latest research – “Australian and New Zealand Online Shopping Market 2013” conducted among 1,200 online shoppers in both countries, the online shopping market there continues to grow strongly and it will be expected to account for 7 per cent of total retail sales this year. The report predicted that the mentioned figure will increase to 9.8 per cent by 2017.
In 2013, total online spending is forecast to reach AU$18.3 billion (RM53.85 billion) in Australia and NZ$3.65 billion (RM9.17 billion) in New Zealand. Almost 90 per cent of online shoppers in Australia and 85 per cent in New Zealand expect to increase or at least maintain their online spending over the next 12 months.
Mobile shopping has already seen widespread uptake in both Australia and New Zealand. Half of smartphone users (52% in Australia and 51% in New Zealand) have used their smartphone to find a nearby store and 38 per cent in Australia have used it to compare prices before shopping for items, compared with 31 per cent in New Zealand.