Mobile Apps Revenue Will Grow More Than 44% This Year

Sept 21, 2013 (Sat): According to a recent report by Gartner, Inc., the annual downloads from mobile app stores will reach 102 billion this year, up from 64 billion in 2012 while the total revenue will increase from US$18 billion in 2012 to US$26 billion this year. Gartner also forecasts that in-app purchases (IAPS) will account 17 per cent and 48 per cent of app store revenue in 2013 and 2017 respectively, up from 11 per cent in 2012.

“Free apps currently account for about 60 percent and 80 percent of the total available apps in Apple’s App Store and Google Play, respectively,” said Brian Blau, research director at Gartner. “iOS and Android app stores combined are forecast to account for 90 percent of global downloads in 2017. These app stores are still increasingly active due to richer ecosystems and large and very active developer communities. However, we expect average monthly downloads per iOS device to decline from 4.9 in 2013 to 3.9 in 2017, while average monthly downloads per Android device will decline from 6.2 in 2013 to 5.8 in 2017. This relates back to the overall trend of users using the same apps more often rather than downloading new ones.”

Author: VSDaily Editor

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