Mastercard has forged a multi-year partnership with Live Nation to provide exclusive music-related benefits to over 100 million cardholders, including access to presale tickets and VIP experiences. The partnership also supports sustainability efforts through the Priceless Planet Coalition.
2 November 2023 – In a significant move to enrich the lives of its cardholders and further strengthen its commitment to the music industry, Mastercard has announced a multi-year partnership with Live Nation, the world’s foremost live entertainment company. This collaboration, effective from January 1, will grant over 100 million eligible Mastercard cardholders in 19 geographies across Europe and Asia exclusive access to concert presale tickets, premium seats, and VIP experiences through the platform priceless.com.
As part of this partnership, Mastercard is not only bringing the joy of live music closer to its cardholders but is also supporting sustainability initiatives through the Priceless Planet Coalition. This initiative aims to restore 100 million trees in collaboration with Conservation International and World Resources Institute. Cardholders can contribute to this noble cause by donating to restore a tree when purchasing concert tickets during specific Mastercard presale events.