Malaysian skincare brand, The Raw., achieves significant success through Shopee Live, leveraging interactive sessions to educate users on healthy skin practices. With over 30% of orders coming from live streams in 2023, the brand plans to increase livestreaming hours, demonstrating a commitment to raising skincare awareness among Malaysians.
20 November 2023 – The Raw., a locally-rooted skincare brand, is making waves in the beauty industry by leveraging Shopee Live to educate and engage users on the essentials of achieving healthy skin. Through interactive livestream sessions, the brand offers valuable skincare consultations, informative insights into the do’s and don’ts of their products, and raises awareness about their specially-developed skincare range catered to Malaysians.
The Raw.’s team of knowledgeable skincare experts conducts real-time consultations during Shopee Live sessions, where users can freely share their skin concerns. These experts provide science-backed recommendations, share personal experiences with various serums, showcase before-and-after photos, and elucidate the science behind active ingredients. This approach fosters a sense of community among skincare enthusiasts, creating a trusted space for dialogue and empowering users to take control of their skin health.
Viewers actively participate by posing questions such as ‘Can I use acne drying solution on dry skin?’, ‘Is it safe to mix niacinamide with ascorbic acid serum?’, and ‘Can pregnant or breastfeeding women use the arbutin serum?’. The experts respond with valuable advice and detailed product usage instructions.
Adibah Mazlan, founder of The Raw. and a board-certified pharmacist, emphasized the impact of Shopee Live in connecting with Malaysians. She stated, “Shopee Live has been a valuable tool for The Raw. to connect with Malaysians and share our expertise in skincare. We believe that our online consultation and truthful sharing methods build trust with our customers while helping us to better understand their skincare needs.”
The Raw.’s strategic embrace of Shopee Live as an educational channel has yielded impressive results, with over 30% of their orders coming in through live streams in 2023. In the current year alone, they have witnessed a significant increase, selling over 31,000 products, six times more than the previous year, attributing this success to their Shopee Live sessions. The brand plans to intensify their frequency, increasing livestreaming hours from 110 to 140 a week, furthering their mission to raise skincare awareness among Malaysians.
Kenneth Soh, Head of Marketing at Shopee Malaysia, expressed pride in The Raw.’s success on Shopee Live, stating, “Live commerce has revolutionised the way brands connect with customers, and The Raw. is a prime example of this transformation. We believe that Shopee Live provides an unparalleled avenue for brands to have on-screen conversations, share informative insights, and showcase their products in an interactive way.”
The Raw.’s skincare products, formulated with scientifically-approved ingredients, address various skin concerns, including acne, wrinkles, and dryness. Since its establishment in 2020, the brand has sold over 47,000 products on Shopee. Their bestseller, the ‘Acne Spot Drying Solution’, has gained popularity, helping over 17,000 Malaysians combat pimples, with close to 2,000 bottles sold monthly.
Adibah concluded by sharing her passion for skincare, emphasizing the brand’s commitment to providing safe, high-quality, effective, and affordable products for Malaysian skin.