OPENSIGNAL: 更快的速度不会为马来西带来更好的视频体验

(2019年9月8日讯)   

Opensignal是衡量现实世界移动网络体验的独立全球标准,它刚发布了对马来西亚移动用户典型视频体验的深入分析结果,因为在马来西亚视频流是移动网络中最大的流量类别和这种消费将大幅增长,以跟上消费者需求和不断增长的用户群。

该研究涵盖了2018年9月1日至2019年5月31日之间的三个月期间。在此期间,Opensignal应用程序自动收集到Celcom,DiGi,Maxis,U Mobile和Unifi网络用户数百万次测量。

分析的主要发现:

  • 所有马来西亚移动运营商(U Mobile除外)都在提高它们的视频体验。
  • Maxis在标准清晰度(SD)和高清晰度(HD)类别中提供了最佳视频体验,并且在所有测量周期内都具有“非常好”的评级。Celcom和DiGi紧随在后,它们也不断提升视频体验。
  • Celcom,Digi和Maxis用户的流媒体高清视频的视频体验得分略低于的SD视频体验。然而,Unifi和U Mobile网络的用户在流式传输高清视频时的视频体验显着很低,两者均获得“差”评级,尽管Unifi在整个研究期间正在提高了其得分 。

可以通过以下URL查看完整的研究报告:

https://www.opensignal.com/blog/2019/08/27/malaysia-case-study-why-fast-download-speed-is-not-equal-to-good-video-experience


 

(8 September 2019)

Opensignal, the independent global standard for measuring real-world mobile network experience, has just released the results of a deep-dive analysis into the typical video experience of Malaysian mobile users, given that Video streaming is the largest category of traffic carried on mobile networks in Malaysia, and this consumption will grow dramatically to keep pace with consumer demand and a growing user base.

The research covered three-month periods, between September 1 2018 and May 31 2019, during which millions of measurements where gathered automatically from Malaysian users of the Opensignal app across the Celcom, DiGi, Maxis, U Mobile and Unifi networks.

“Video is important because it depends on a number of elements, including the availability of 4G connections, network latency, consistency of connections and well as the individual data management policies of operators. This is why it is necessary to measure video quality directly and not estimate it purely based on download speed tests,” said Brendan Gill, Opensignal CEO.

Opensignal’s video experience metric measures exactly what consumers are experiencing when they watch videos. Built on an International Telecommunication Union (ITU)-based approach for measuring video quality. It is derived from several underlying parameters based on real-world measurements of video streams from the world’s largest video content providers calculation takes picture quality, video loading time and stall rate into account and reports consumers’ experience on a scale of 0-100 where 75-100 is Excellent, 65-75 is Very Good, 55-65 is Good, 40-55 is Fair and 0-40 is poor.

Key findings of the insight show that:

  • All Malaysian mobile operators (with the exception of U Mobile) improved their Video Experience score over the periods measured.
  • Maxis provided the best Video Experience in both the Standard Definition (SD) and High Definition (HD) categories with a ‘Very Good’ rating across all measured periods. They were closely followed by both Celcom and DiGi who improved their scores across each period.
  • The Video Experience score for streaming HD video was slightly lower than the SD Video Experience scores for Celcom, Digi and Maxis users. However, users of the Unifi and U Mobile networks had a significantly reduced Video Experience when streaming HD video, both achieving ‘Poor’ ratings, although Unifi did improve its score – which almost doubled across the research period.

“Download speed has been the focal point of the mobile industry ever since the first data networks came online nearly two decades ago. However, speed is just an abstract measurement, not an indication of how consumers actually experience the internet or applications on their mobile phones. This was emphasised by our research in Malaysia which demonstrated that while Maxis users did enjoy the best average download speeds and the best Video Experience, both Celcom and Digi users actually had a better Video Experience score than an estimate based purely on their download speed would suggest,” concluded Brendan Gill, CEO of Opensignal.

The full research can be viewed at the following URL:

https://www.opensignal.com/blog/2019/08/27/malaysia-case-study-why-fast-download-speed-is-not-equal-to-good-video-experience

Author: VSDaily Editor

Share This Post On

Submit a Review

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>