Malaysia (July 23, 2013): Ecwid, one of the famous storefront providers announced that its customers’ store now can dynamically adapt to a customer’s device including smartphone, tablet, phablet, game console, laptop, Smart TV, etc. while still keeping the same buying experience. All the features available for desktop users still remain for mobile users and the look just will be adapted for a specific device and screen size to bring convenience to mobile shoppers.
Ecwid’s new feature is designed to cope for the changes in e-commerce. According to the Google’s study into the behavior of PC, smartphone, and TV users, Google found that 90 per cent of their participants used multiple devices sequentially, 81 per cent used multiple devices simultaneously and 65 per cent of shopping online started on smartphones. Therefore, online stores must be ready for this new multi-device world and Ecwid has done it.