SINGAPORE, 24 March 2015 (Tue): Cognizant has announced it has been named a “Leader” in “The Forrester Wave™: B2C Global Service Providers, Q1 2015,” (February 2015) by Forrester Research Inc. The report evaluated companies across a range of strategy, customer experience design, technology, and managed services capabilities.
“Cognizant is augmenting its legacy development and software integration experience with a set of omnichannel strategy and emerging digital customer experience capabilities,” stated the report. “The firm excels in program management and Agile development, as well as business functions such as social analytics, mobile development, and omnichannel fulfillment strategy.”
The report added, “Cognizant has demonstrated experience in leveraging data to improve performance and customer engagement. It offers services in a broad set of industries such as retail, manufacturing, and financial services, and has experience implementing top tier commerce platforms. Its customers told us that the firm differentiates itself with its program management initiatives and actively leads discussions with clients about the future of specific technologies and markets.”
The report evaluated 10 global commerce service providers on 77 criteria in three categories—current offering, strategy, and market presence—to help eBusiness and channel strategy professionals choose the best business partners to help them accelerate digital transformation and meet the rapidly changing expectations of customers.
“The complexity of commerce technology projects continues to increase, and the impact of these technologies on customer experience is rapidly rising,” the report noted. “The stakes are getting even higher for today’s eBusiness leaders, and increasingly these leaders are seeking commerce partners that can not only implement commerce technology flawlessly, but can also help define, develop, deploy, and, in some cases, operate the client’s digital business and strategy.”
“Rapid shifts in technology, customer demands, and competitive landscape have turned the spotlight on customer-focused digitalization, e-commerce re-platforming, and omnichannel transformation,” said Srinivasan Veeraraghavachary, Cognizant Executive Vice President, Products and Resources. “Delivering a seamless experience to customers across every touch point entails comprehensive overhaul, ranging from supply chains and site operations, to marketing and merchandising. We believe this recognition by Forrester speaks to our extensive expertise and experience in enabling clients to leverage the right digital tools, business processes, and organizational changes to engage better with customers across industries and help them reimagine their business models.”