American Express powers social commerce via Twitter

NEW YORK: In collaboration with Twitter, American Express has introduced a new social commerce experience in the U.S., allowing American Express card members to buy products online by tweeting special #hashtags. For instance, the card member can tweet #BuyAmexGiftCard25 to purchase the US$25 American Express Gift Card and enjoy free delivery to their door step. Besides gift cards, the card members also can buy products from Amazon, Sony, Urban Zen and Xbox 360 through American Express’ proprietary Card Sync technology.

To participate in this program, the card members are required to sync their American Express card at http://sync.americanexpress.com/twitter before making purchases via Twitter.

Author: VSDaily Editor

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